Tag Archives: Advertising

Much Ado About Bubbie: Bubbie’s Mad About Hamm

This is an idea I had a while back for a comedic blog about my Bubbie and her antics. If you all enjoy this, perhaps I’ll write a few more, such as how Bubbie voted entirely Democratic except for Mitt Romney because she thinks he’s handsome or how Bubbie now has a crush on Jake Gyllenhaal because he’s a “nice Jewish boy.”

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Much Ado About Bubbie

Bubbie (noun): A term of endearment for a Jewish Grandmother.

Example: My Bubbie doesn’t keep kosher outside of the house.

My sister Sydney, Bubbie, and me.

Bubbie’s Mad About Hamm

My Bubbie Isabelle has a crush on Jon Hamm.

Just like the rest of the family, Bubbie tunes into Mad Men every Sunday night to watch the admen of 1960s Madison Avenue drink, smoke, whore, and gossip – not to mention dish out sexist, racist, homophobic, xenophobic, and anti-Semitic dialogue by the second, all of which (with the exception of the anti-Semitic variety) go unprotested by my Bubbie, a true product of the time.

To me, the series is a literary masterpiece on film regardless of how small the screen. To Bubbie, it’s just another one of her “weekly stories,” on par with General Hospital and The Young and the Restless.

Jon Hamm plays the brooding protagonist slash advertising genius, Donald Draper, on the show. Ever since reading in The Kansas City Star that the handsome actor is a St. Louis native, Bubbie – who’s lived in Missouri for over seventy years – has harbored a vicarious pride for Mr. Hamm. Much to my family’s embarrassment, this is not Bubbie’s first crush on a man that is at least a decade younger than my dad.

One time on vacation, while my family was checking into the Waldorf Astoria for a night, Bubbie was mesmerized by the dazzling charm and good looks of an Israeli desk clerk.

What a five-foot tall, eighty-something-year-old – complete with her teased-and-set helmet hair, her rhinestoned schoolteacher sweaters, and her constrictive girdle that makes her waddle – would want with a thirty-something-year-old desk clerk was not exactly a welcomed thought in my thirteen-year-old brain.

…a thought that was only exacerbated by the phrase Bubbie used to convey her attraction to the young man:

“He can put his shoes under my bed any day!”

Bubbie employs the same phrase in regards to Jon Hamm.

Whenever I phone Bubbie, my curiosity always gets the better of me. I can’t help but ask her what she thought of the most recent episode of Mad Men. And just like that, she goes off on her classic rant.

Firstly, Bubbie is angry at the show for not portraying the 60s how she remembers it, what with the show’s excessive drinking, smoking, and sex in the office. “When I worked in an office, they didn’t do that kind of stuff!”

Furthermore, Bubbie not only treats Jon Hamm as if he truly exists during the 1960s, but as if Jon Hamm is accountable for his character Don Draper’s actions. Whenever Don Draper does something that Bubbie doesn’t approve of (for instance, whenever Don has sex with a woman he’s not married to – an incident that occurs almost every episode and with what seems like a different woman every time), Bubbie is not only upset with but in disbelief that Jon Hamm would do such a thing, as if she’s oblivious to the profession of acting.

That’s when Bubbie whips out yet another one of her famous phrases, this time to express her disappointment with Jon Hamm’s behavior:

“Why, it’s disgusting!”

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Copyright 2012 by G. E. Gallas


Experience of APE

Related post: Plans for APE

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Wow, what can I say about APE?

Well, this was definitely an experience!

Firstly, I believe that APE (Alternative Press Expo) was a productive endeavor. I learned much more about the nature of each publisher I’ve been tracking online. I hope that Shannon and I managed to get the names of our projects (The Poet and the Flea and The First Reich) out there just a little. And I learned a lot about what techniques make a successful table.

As far as the bigger publishers go (Fantagraphics, Drawn & Quarterly, Last Gasp, Top Shelf, etc.), I was glad to see them at the Expo — to see all their products laid out in front of me, rather than squinting at images on a computer screen. Some of them only had marketing representatives who didn’t know much about the submissions process, which was too bad. Others had more knowledgable people to talk to, who offered some useful advice. I guess it really just boils down to submitting material and seeing what happens!

I very much enjoyed talking to some of the smaller publishers. They were very enthusiastic, helpful, and informative. And just because they’re smaller doesn’t mean they have inferior products. They are extremely professional (but in a laid back sort of way) and their books are gorgeous!

I loved talking with the kind folks at Yam Books. Tim Hensley (creator of Ticket Stub) was shocked that someone in their twenties (me) was a Barbara Stanwyck fan!! Both Saturday and Sunday, we had conversations about the film noir starlet, exchanging movie titles and laughing away. He even drew me this awesome illustration of Barbara (see below) in Double Indemnity — bangs and sunglasses and all!

Also had good but brief conversations with the good people at A Raven Above Press and Never Press.

I’ve only recently become interested in learning more about the world of zines. And Tugboat Press seemed like a good place to start. I really admire what they’re doing. I’m glad I talked with them because I learned that, rather than taking submissions, they commission artists. I also received recommendations about which volumes of their anthology Papercutter to buy and realized that they are interested in a vast array of genres. I’m excited to really sit down and read my purchases.

Sunday, I finally figured out where Uncivilized Books got to (I just could not figure out that map!). Their chief Tom was excellent at patiently answering my questions and encouraging me to submit my work. I’m excited to start working on sending out some follow-up e-mails to everyone I talked with!

Also, I picked up a lot of interesting flyers, cards, stickers, etc. from around the expo and from the free table. Below are some of my favorites!!

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Here are my notes of what makes a successful table in case I end up getting one for APE next year!

(This is just a rough list for my personal use. In no particular order!)

  • Need a billboard/banner advertising name of artist/graphic novel.
  • Need a tablecloth.
  • Need a sign (or maybe t-shirts) to hang off the front of the table.
  • Wear one of your own t-shirts to further advertise your graphic novel.
  • Perhaps a sign or two saying: “Please talk to us — we’re friendly!”
  • Perhaps a big bowl of free candy.
  • Attract customers with a selection of cheaper items ($1 pins or stickers?).
  • Need a clipboard and form for customers to sign up for your mailing list.
  • Provide plenty of business cards and/or postcards.

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Among the flyers and such was a postcard for the East Bay Alternative Book and Zine Fest, free and taking place December 8th in Berkeley. I’m very interested in checking it out!

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For more updates, don’t forget to follow me on tumblr and/or twitter.

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Copyright 2012 by G. E. Gallas


Plans for APE

I feel as though the APE (Alternative Press Expo) has snuck up on me from out of the blue!

I’m hoping that this event will be very informative, and help me take my graphic novel projects to the next level. Not only is this the perfect networking opportunity, but also a rare chance to talk with publishers I am interested in and get a better idea of what they’re looking for in a graphic novel.

Saturday (October 13th), I’ll be attending with Shannon, my collaborator on The First Reich. I think Wes, who is also a graphic novelist and screenwriter, will be attending both Saturday and Sunday. My mom will be checking out the expo too, so maybe she’ll cover ground I won’t be able to.

As a supplement to my business card, I’ve ordered postcards (see above) from Vistaprint advertising The Poet and the Flea and showcasing some of my illustrations. I’ll also bring my iPad loaded with scans of The Flea so I don’t have to shlep around my ginormous (and heavy) portfolio.

Furthermore, in preparation, I’ve been compiling a list of exhibitors/tables I’m interested in visiting.

(This is just a rough list for my personal use. In no particular order!)

  1. 4th Dimension Entertainment
  2. A Raven Above Press
  3. Drawn & Quarterly
  4. Fantagraphics Books
  5. Last Gasp Books
  6. Yam Books
  7. Uncivilized Books
  8. Tomorrow John Press
  9. Top Shelf Productions
  10. Tugboat Press
  11. Sparkplug Comic Books
  12. Puna Press
  13. Pernicious Press Magazine
  14. Perfect Day Publishing
  15. Never Press
  16. NBM Publishing Inc.

You can expect a future blog post about my experiences at APE 2012. Depending on how everything goes, perhaps I’ll plan on getting my own table (half-table?) at next year’s expo.

Please wish me luck!

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Update: Check out the last-minute DIY postcard for The First Reich. Now I just need to find a paper cutter…

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For more updates, don’t forget to follow me on tumblr and/or twitter.

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Copyright 2012 by G. E. Gallas


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